In this new world of social media, it's not easy knowing what to say to your Facebook fans to keep them interested. Or how to grow your fan base.

To get you started, here are 20 effective (and easy!) ways to update your status:

1. Start a discussion - ideally about something topical within your industry eg If you sell food products, ask your followers for their thoughts on organic produce.

2. Post a ‘fill in the blank’ - e.g. Fill in the blank: My favorite flavour is ______

3. Give special fan-only discounts - Offer details of a special promotion that includes a bonus discount code only available to fans.

4. ‘Like’ the fan page of business affiliates or partner companies, and then link back to their page and let your customers know how your business is connected to them.

5. Company News - about your business, such as job openings, promotions, and milestones.